Intel’s ‘Be the driver’

A great online experience to enhance intel’s relationship with the F1 world. Visually interesting renders and some short but sweet game play.

http://www.youbethedriver.com/

Visual Amazon Book Store – Zoomii

Really love this interface for viewing books. It almost feels like you’ve just entered waterstones and browsing the walls. Good work. I think changing standard consumer interfaces could really push forward digital online shopping as a whole. 

zoomii

Check >> www.zoomii.com

The Secret Location

Promotional website for an interactive production company. They have some interesting projects running. The one directly related to the site involves interactive storytelling, giving viewers a choice whilst watching to determine the way the story gets told. I look forward to the progression of some of their work.

http://www.thesecretlocation.com/

Moodstream

Gettyimages have created a nice “brainstorming” application. “Designed to help take you in inspiring, unexpected directions.” Stream gettyimages image bank with the ability to manipulate mood sliders.

I really like the interface but am having trouble getting my head round the real point of the whole concept.

http://moodstream.gettyimages.com/

Stealth Satelite dish

These gave me a giggle. Will the satelite dish eyesore be a thing of the past? maybe not..

Lastminute.com

Set in Standsted airport waiting lounge, an unexpected musical performance catches the attention of unaware waiting passengers. These kind of ads have potential to create buzz in the youtube domain…

Read at work

Interesting site by Colenso, Auckland trying to get more people to read books, especially at work. The site disguises books in a comical but clever operating system opening the books in ‘powerpont’.

www.readatwork.com

Urban video spam!

Here is an interesting guerilla marketing campaign for sportlife, a Dutch chewing gum brand. Done by woostercollective, “Can you make it to the pack?” was used to draw the attention of the public.

Stole this from adverblog!

Flare system – A living skin

Metal flakes that can be angled in a variety of directons to produce a pixel like affect are used here. It could look really lovely. Similar architecture has been used in the past and I have still yet to see this on a real building but it all looks promising from their website.

http://www.flare-facade.com/

Memory project London

‘Members of the public can control the circular, time-slip viewing gallery, which will display about 47,000 photos.

Heat sensors detect visitors’ locations and activate monitors with the images. As people move towards the edge of the cylinder, photos from 17 April are displayed. When they step towards the centre, the latest images appear.

A digital photography project has started in which a snapshot of London is taken every five seconds from the banks of the River Thames.’

http://news.bbc.co.uk/1/hi/technology/7355753.stm

Taken from bbc website.