Urban video spam!

Here is an interesting guerilla marketing campaign for sportlife, a Dutch chewing gum brand. Done by woostercollective, “Can you make it to the pack?” was used to draw the attention of the public.

Stole this from adverblog!

Flare system – A living skin

Metal flakes that can be angled in a variety of directons to produce a pixel like affect are used here. It could look really lovely. Similar architecture has been used in the past and I have still yet to see this on a real building but it all looks promising from their website.

http://www.flare-facade.com/

Memory project London

‘Members of the public can control the circular, time-slip viewing gallery, which will display about 47,000 photos.

Heat sensors detect visitors’ locations and activate monitors with the images. As people move towards the edge of the cylinder, photos from 17 April are displayed. When they step towards the centre, the latest images appear.

A digital photography project has started in which a snapshot of London is taken every five seconds from the banks of the River Thames.’

http://news.bbc.co.uk/1/hi/technology/7355753.stm

Taken from bbc website.

Automatic projector calibration

Im finding all this projector mapping and calibration very interesting a tthe minute. A continuation of the previous ‘augmented sculpture’ posted last month, Here is another interesting method of calibration…

Modern Art Nouveau

This is a beautiful concept. “Consists of elegant art nouveau symbols illuminated at varying intensities by rotating a ring. The lamp can be used as is to breath of refinement in your home but the same technology can be applied to larger installations for advertising.”

Designer: Enache Florin

Same concept used on a catwalk…

Sexy fussball!!

The game for young and old alike. Can be played with perfect precision, in a drunken slurr of randomness or in a double team style playoff. This is probably the most versatile of retro games ever and its getting a fancy remake.

I used to play this almost everyday when I lived in Holland. The dutch are mad for it which is not surprising that the designers are dutch…

“The designers – both of which are based in Eindhoven, The Netherlands, will show the new table at the Milan Design Week”

Would love one of these in the studio/flat!

Using the dark to communicate

Darkness can be used to an advertisers advantage. Take new york for example, infact the majority of big american cities are always lit up at night by advertisements and such. Piccadily circus in London is famous for its birghtly lit advertisements.

How about using phosphorescent inks in new and unusual ways to create another form of dark to light advertising?

Below is a nice project; a glow in the dark moon table. Im sure we’d all want one of these somewhere round the house? or maybe not?

I’d like to research phosphorescent inks anyway.

Japanese creative Barcodes

A sweet idea using barcodes as an art form is already in progress over in Japan. Really shows how taking something so simple from everyday life can be manipulated…

More pics and photo’s of developed ideas @ Japanese barcode art

Augmented Sculpture

A friend recently sent me a link to this. Really nice installation piece. The project is about space and time in both a 3D environment and transforming a space.  The project has inspired me to look further at 3D projections and how projections can be used as a form of expression not only in the standard environment we usually view them.