Intel’s ‘Be the driver’

A great online experience to enhance intel’s relationship with the F1 world. Visually interesting renders and some short but sweet game play.

http://www.youbethedriver.com/

Visual Amazon Book Store – Zoomii

Really love this interface for viewing books. It almost feels like you’ve just entered waterstones and browsing the walls. Good work. I think changing standard consumer interfaces could really push forward digital online shopping as a whole. 

zoomii

Check >> www.zoomii.com

The Secret Location

Promotional website for an interactive production company. They have some interesting projects running. The one directly related to the site involves interactive storytelling, giving viewers a choice whilst watching to determine the way the story gets told. I look forward to the progression of some of their work.

http://www.thesecretlocation.com/

Urban video spam!

Here is an interesting guerilla marketing campaign for sportlife, a Dutch chewing gum brand. Done by woostercollective, “Can you make it to the pack?” was used to draw the attention of the public.

Stole this from adverblog!